Just simply Cut To It - Nike's Cutting-Edge Solution to Marketi


  • Nike's new solution to their global marketing includes had their competitors in addition to fans alike wondering whether a different era in massive-brand marketing has take place. If so; is them working?

    Nike is one of the few major sports labels that has truly embraced the electronic generation. They recently transformed their core target market to seventeen-year-olds, citing the age group spends 20% extra on shoes than the older counterparts. air max pas cher This shift in perspective has brought on an entirely new solution to their communication with the fans because marketing nowadays is about communication. As Mark Parker (Nike CEO) claimed, "Connecting today is a dialogue. "

    Nike launched the Fuelband, a wristband that allows sports-lovers to track the progress through an active website. Not only did the Fuelband receive massive success nonetheless it also spawned an on-line community that revolved around Nike bringing sports into people's everyday lives. Another positive (and rather sneaky) benefit towards the Fuelband online community is the fact it acts as a continuing marketing survey for Nike solutions and Nike's market, regularly letting Nike really know what people like about what they sell and which sports are most favored.

    In 2006, Nike+ was conceived. Partnering with Apple and riding for the wave of success this iPod created, Nike added one more thing aspect to their internet interaction. Fortune's Scott Cendrowski talks about it best:

    "Powered with a sensor inside running boots and shoes, the service both coomputer sceens a runner's performance along with provides digital coaching. A voice lets runners recognize how much farther they should go; the PowerSong function builds a musical blast for added motivation. At the ending, it logs details in the workout onto Nikeplus. com, where users can store and analyze the info, get training tips, and also share workouts with good friends. "

    Another online area, nike air max 90 pas cher another way to uncover Nike consumers' workout along with behavioural patterns and music tastes and generally another way to understand how they live their own lives. Nike has perfected the art winning in touch with folks that support them.

    Nike realised them to had to go wherever their target market was going and talk to them on their stage - basic marketing principles but it really lead to a brand-new brand personality for Nike. Their particular international Facebook page currently has 8, 938, 010 likes. Their Nike Footballs Facebook page boasts an astounding 11, 807, 328 enjoys. The Nike Facebook instance has 360, 000 month-to-month users - that's 360, 000 people updating Nike's general market trends every single month and that is not even the full picture. Their Nike Prospect Facebook app has 400, 000 monthly users plus their Nike Free Manage iD has 80, 000 once a month users. A very impressive transition into the digital world and the idea shows that Nike really understand how the social networking world operates.

    On Twitter, they've a slightly disappointing 377, 367 supporters. Then again, the tweets results page is constantly flooded with mentions.

    In fact, Nike really put their stamp to the social-media map when many people hosted their 'Write the future campaign'. Operating from their own Nike Football Facebook article, air max 95 noir the campaign revolved all around hearing what their fans was required to say about their favourite football players. A tab for the page let users choose from a selection of internationally-recognised footballs gamers and write a 43-character tag-line. The most popular or catchy tag-lines were screened at a pre-determined time on lifespan Centre, using an ENCOURAGED screen the approximate measurement of half a soccer field. Tag-lines could in addition be entered through Twits, using the #NIKEFUTURE hashtag.

    The campaign not simply let Nike know that their fans' favourite soccer players were but also used the thought of recognition as a reward as an alternative to tangible give-aways, which probably worked a lot better than any Nike package may have.

    Not only did the particular campaign receive international acclaim internet marketing innovative, edgy and modern nevertheless it also ensured Nike's place for a big brand name from the South African market - a market that may be too often neglected. Write The future showed the world that will Nike was in-tune when using the new digital age containing lead many other international brands to pass up on the younger marketplace.

    Nike has now drastically reduced the portion with their marketing budget spent about traditional, off-line advertising. However, this doesn't mean in which they've reduced their marketing budget in general. Rather, Nike has poured their own funding into marketing that works now rather than marketing that worked prior to. They spent a record-breaking $2. SOME billion dollars on marketing and advertising in 2011, the tastes it for their online interaction. air max 97 silver bullet now flight first on their Facebook stage, as opposed to the traditional way of putting them on TV and later making the advert available online. It's an approach that other companies are often far too scared to try - but it's working.

    The world now awaits Nike's next move. We're all betting it will be a completely new take on the social media connection, definitely a topic of conversation and once again wow Nike fans and clients across the globe with its interactive approach and edgy design.

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